During my time at Oetker, I was project lead for finding a way to get customers to not only view our website content, but also then go onto buy our products. As we only sell through retailer, we needed an integration that kept the choice of retailer still in the court of the customer. 

I found Constant Commerce and worked with them for several months to get the buy in from several stakeholders across the company. Using their system, we would not only allow customers to shop, but we could also view the analytics for each website and which recipes or products were being shopped the most. 

I managed to get Constant Commerce on three sites for a year trial. 

It is still available on the Chicago Town website, as well as snippets in the Baking site.