From January 2017-July 2018, I worked at Ashgate Hospicecare as the E-Commerce Manager.
Between January and April, I worked with web developers to create a WordPress & Woo-Commerce website for the Hospice to start selling furniture to a wider audience across the country. I also attended trade shows to find suppliers and created the start-up web content we needed. This included About Us pages, FAQs, Returns & Shipping, and product descriptions for our launch collections.
Once the website launched in April, I was responsible for the day-to-day running; everything from customer service, order processing, and content management was my job. I spent a lot of time creating weekly blog posts, newsletters using Mailchimp, and content calendars for Pinterest, Instagram, Twitter & Facebook using Hootsuite. We also printed voucher cards, hosted competitions, and printed seasonal leaflets.
It was also my job to keep the website updated with new collections and products. I was required to ensure we had product images, descriptions, and content for each new product. Alongside this, I also needed to keep our website at the forefront of people's minds are prime times of the year; I managed both our Facebook ad and Google Ad accounts as well as for analytics and Google Shopping.
During my time at the Hospice, we were lucky enough to gain £40,000 in sales in our first year - something I'm really proud of. We also won an award for innovation from the Charity Commission and hosted AFC pop-up stores within our bricks-and-mortar charity shops.
Sadly, since leaving the company, the website has been completed redone and all content & products were removed to start again. Therefore, the content I created while it is no longer available.