ReturnGO • 10th March 2021

How to make your returns policy on brand

Return policies are no longer just a one-size-fits-all process. Now, consumers want to see how your returns policy falls into your brand’s values and core messaging. Without a consistent brand voice throughout all of your processes and policies, you can easily lose credibility or contradict what your brand supposedly stands for.

ReturnGO • 31st January 2021

What Is Reverse Logistics?

Reverse logistics is becoming ever-increasingly popular, thanks to the evolution of the E-Commerce world and the demand for no-fuss return policies. The process refers to sending goods back from the customer to the retailer and further up the supply chain.

Medium • 19th January 2021

Data-Driven Marketing

Marketing is a vast industry. And with technology ever-advancing, there are always new ways to capture data and personalize your business’s advertising.

ReturnGO • 13th January 2021

A Guide to DropShipping

For many E-Commerce businesses, dropshipping is an integral part of their company strategy. But what actually is dropshipping? And how can you use it to create your own business in 2021?

Medium • 20th December 2020

New Year’s Resolutions for Your E-Commerce Business

2020 has been one hell of a year, both personally and for businesses. The new year is bringing leaps of hope and optimism for everyone who’s spent most of the year in lockdown.

Medium • 10th December 2020

How to Keep Customers Happy During the Holidays

If you’ve already read our piece about prepping for the holidays, you can see this post as Part 2: How to keep customers happy during the holidays.

Medium • 3rd December 2020

Influencer Marketing — What Makes An Influencer?

Even if you’ve not heard of ‘influencer marketing’, it’s likely you’ll have been targeted by it. The marketing tool is still pretty new but is quickly becoming the most powerful form of marketing. According to a study by the Influencer Marketing Hub, businesses who use influencers make approximately $5.78 for every $1 spent — an ROI bigger than pretty much any other marketing technique.

Medium • 29th November 2020

E-Commerce in 2021: Planning For The Future

E-Commerce has been catapulted into a new light in 2020. What was once a luxury is now a necessity. The COVID-19 pandemic impact has led to enormous profit losses for any bricks-and-mortar company that doesn’t have an accompanying website.

Medium • 19th November 2020

Why Chatbots Are A Must For 2020

It’s no secret that consumers are more demanding yearly, and the traditional shopping experience simply isn’t enough anymore. Customer service is hugely important in 2020 and can really change your customers’ whole shopping experience. In fact, according to Microsoft, 90% of consumers believe customer service to be very important when they’re choosing a brand.

Medium • 4th November 2020

Everything You Need to Know About A/B Testing

A/B Testing or ‘Split Testing’ is a method used by online marketers and UX specialists to compare two options for one outcome. The idea is to see which of the two options achieves better results.

Medium • 2nd November 2020

The Shopping Journey for Online Customers

The ‘shopper journey’ is a common phrase used in the retail and E-Commerce world. It refers to the steps taken by a shopper before, during, and after buying something. We can compare the shopper journey to a race track of hurdles. All you have to do is jump over each hurdle and the sale is yours.

Medium • 25th October 2020

3 Common Shipping Mistakes E-Commerce Merchants Make

Is your online store delivering the goods? * Yes. *With a super-fast turnaround getting to your customer within 24 hours while also being cost-efficient for your business? Probably not.

Medium • 18th October 2020

Make Your Businesses More Eco-Friendly

Finding sustainable business models for E-Commerce companies, as well as offline businesses is becoming increasingly popular, and if you don’t join the search, you’ll likely be left behind.

Medium • 8th October 2020

Customer Retention Metrics and How to Improve Them

Whether you’re a large enterprise or small business, it’s likely you’ve heard about the importance of customer retention. And yet, each month, marketing departments across the world set their focus on lead generation and new customers — sometimes spending thousands to gain a few orders worth a couple of hundred.

Medium • 30th September 2020

Creating Your Brand Strategy

Setting up a business can be simple, but your passion project soon-to-be full brand can wilt and wither pretty fast without strong roots. Create a brand for your business is a key part of the set-up process — and it’s more than just creating a logo for your store.

Medium • 25th September 2020

ReturnGO Getting ready for the holiday season

Holiday season probably isn’t on the top of your mind right now: Sure, it’s an important time of year for businesses, but this year hasn’t exactly been like the rest… So, getting ahead on your holiday selling plan now, will be a lifesaver in the upcoming months.

Medium • 17th September 2020

How ReturnGO helps you create an efficient returns strategy

As we all know, returns are one of the worst parts of owning an online shop: Not only do you lose out on the money from the sale, but also typically have to cover the cost of the postage back to your warehouse.

Medium • 14th September 2020

Choosing the best apps for Shopify

You may have seen our previous post about the Best Plugins for Wordpress, but for those of you who use Shopify, we’ve created a guide to help you choose the best apps for your Shopify store.

Medium • 2nd September 2020

5 Types of Customer & How to Sell to Them

It’s easy to try and sell to everyone in the same way, but as we discovered in last week’s article about marketing to millennials, it’s sadly just not that simple.

Medium • 27th August 2020

Marketing to millennials - nothing like classic marketing

Millennials are a huge part of the online world. In the US, they’re the largest and most influential consumer generation and have an estimated buying power of around $600 billion a year.