5 customer retention strategies
Retaining customers is just as important as finding new ones. In fact, it could even be argued that’s more important.
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How to make your returns policy on brand
Return policies are no longer just a one-size-fits-all process. Now, consumers want to see how your returns policy falls into your brand’s values and core messaging. Without a consistent brand voice throughout all of your processes and policies, you can easily lose credibility or contradict what your brand supposedly stands for.
Everything You Need To Know About Cross-Border E-Commerce
For e-commerce businesses around the globe, the world is your oyster: If you find your product or services work well in one country, chances are, you can boost your profits and continue business growth by expanding your services to other countries or continents.
5 Simple Ways To Improve Profitability
When you start a business, of course your mind goes straight to profitability. And once that profitability is there (which might not happen for a few years), the best businesses will always look to reach new heights of profit and success.
How to Build Your Email List from Scratch
If you’re new to marketing or starting your own business this year, one of the best ways to advertise yourself to relevant people is email marketing. In fact, the ROI for email marketing is one of the highest, at a huge $40 for every $1 spent.
What Is Reverse Logistics?
Reverse logistics is becoming ever-increasingly popular, thanks to the evolution of the E-Commerce world and the demand for no-fuss return policies. The process refers to sending goods back from the customer to the retailer and further up the supply chain.
Data-Driven Marketing
Marketing is a vast industry. And with technology ever-advancing, there are always new ways to capture data and personalize your business’s advertising.
A Guide to DropShipping
For many E-Commerce businesses, dropshipping is an integral part of their company strategy. But what actually is dropshipping? And how can you use it to create your own business in 2021?
New Year’s Resolutions for Your E-Commerce Business
2020 has been one hell of a year, both personally and for businesses. The new year is bringing leaps of hope and optimism for everyone who’s spent most of the year in lockdown.
How to Keep Customers Happy During the Holidays
If you’ve already read our piece about prepping for the holidays, you can see this post as Part 2: How to keep customers happy during the holidays.
Influencer Marketing — What Makes An Influencer?
Even if you’ve not heard of ‘influencer marketing’, it’s likely you’ll have been targeted by it. The marketing tool is still pretty new but is quickly becoming the most powerful form of marketing. According to a study by the Influencer Marketing Hub, businesses who use influencers make approximately $5.78 for every $1 spent — an ROI bigger than pretty much any other marketing technique.
E-Commerce in 2021: Planning For The Future
E-Commerce has been catapulted into a new light in 2020. What was once a luxury is now a necessity.
The COVID-19 pandemic impact has led to enormous profit losses for any bricks-and-mortar company that doesn’t have an accompanying website.
Why Chatbots Are A Must For 2020
It’s no secret that consumers are more demanding yearly, and the traditional shopping experience simply isn’t enough anymore. Customer service is hugely important in 2020 and can really change your customers’ whole shopping experience. In fact, according to Microsoft, 90% of consumers believe customer service to be very important when they’re choosing a brand.
Could Your Returns Policy Be Your Competitive Edge?
As time goes on, it’s getting harder and harder to create a totally new product or business idea. But rather than re-inventing the wheel, there are other things about your business that can give you that competitive edge.
Everything You Need to Know About A/B Testing
A/B Testing or ‘Split Testing’ is a method used by online marketers and UX specialists to compare two options for one outcome. The idea is to see which of the two options achieves better results.
The Shopping Journey for Online Customers
The ‘shopper journey’ is a common phrase used in the retail and E-Commerce world. It refers to the steps taken by a shopper before, during, and after buying something.
We can compare the shopper journey to a race track of hurdles. All you have to do is jump over each hurdle and the sale is yours.
3 Common Shipping Mistakes E-Commerce Merchants Make
Is your online store delivering the goods? * Yes.
*With a super-fast turnaround getting to your customer within 24 hours while also being cost-efficient for your business? Probably not.
Make Your Businesses More Eco-Friendly
Finding sustainable business models for E-Commerce companies, as well as offline businesses is becoming increasingly popular, and if you don’t join the search, you’ll likely be left behind.
Customer Retention Metrics and How to Improve Them
Whether you’re a large enterprise or small business, it’s likely you’ve heard about the importance of customer retention. And yet, each month, marketing departments across the world set their focus on lead generation and new customers — sometimes spending thousands to gain a few orders worth a couple of hundred.
Creating Your Brand Strategy
Setting up a business can be simple, but your passion project soon-to-be full brand can wilt and wither pretty fast without strong roots. Create a brand for your business is a key part of the set-up process — and it’s more than just creating a logo for your store.
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